Craig Carlock • Former CEO, The Fresh Market
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In September 1999, Craig joined The Fresh Market, a family-owned, privately-held food retailer headquartered in Greensboro with 25 stores in six southeastern states. From 1999 through 2015, he worked with the founding family and others in management to transition the company from a successful, entrepreneurial enterprise into a publicly-traded, high growth, national specialty retailer. Today, the company operates over 170 stores in 27 states.
While at The Fresh Market, Craig held several positions in Marketing and Operations, including Director of Marketing Strategy, Vice-President of Marketing, Senior Vice-President of Operations, and Chief Operating Officer. In January 2009, Craig was appointed President and Chief Executive when all three members of the founding family announced their intention to leave the business and operate in a board capacity. This marked the first time that the company’s day-to-day operations had been handed over to a non-family member.
In November 2010, Craig and the management team led the company through its Initial Public Offering as shares of The Fresh Market were sold to outside investors for the first time. A highlight of the IPO process was ringing the proverbial bell at the stock exchange in New York City while surrounded by family and friends.
Prior to joining The Fresh Market, Craig worked six years in Cincinnati, Ohio for Procter & Gamble in P&G’s financial management program.
Craig grew up outside of Atlanta. He received a Bachelor’s degree in Economics from Davidson College in 1989 and an MBA from The Darden School of Business at The University of Virginia in 1993.